Masala Zone launched in Bayswater, London
London, 8 July 2009

Wednesday 8th July 2009 saw the launch of Indian casual dining restaurant Masala Zone’s new branch in Bayswater, bringing the taste of real Indian food to West London. The launch was hosted by Chairman, Mr. Ranjit Mathrani who said, “We hope the public share the view about our brand in this time of uncertainty and recession. Serving real Indian food of quality at under £15 a head is a challenge, but we have had 600,000 customers a year at our Masala Zone restaurants, which is forecast to increase to 800,000 a year after our new openings; which means we must be doing something right."

Guests were indulged with a bespoke menu at the launch, including: mini onion bhajias; tiranga dhokla, cocktail size chicken samosas with tomato chutney; Farsli patice; mini shami kebabs; and chicken tikka biryani. The site of the new Masala Zone Bayswater restaurant, originally a bank, will entertain diners against the vibrant backdrop of an exotic pop art collage of firecracker labels from the town of Sivakasi in Southern Tamil Nadu, home to the world’s second largest printing press. Linked to gigantic printing presses with in-house studios and artists, Sivakasi produces a kaleidoscopic range of colourful, kitsch posters and calendar art for the millions in India.

Masala Zone in Bayswater has its own distinct style, artistically themed around a particular tradition of Indian art and culture. Seating capacity for the restaurant is 110 with a separate Party Room zone for 36 – the perfect setting for private functions against the backdrop of a crimson hued collage of Bollywood film stars and languid art.

Masala Zone and its highly respected sister restaurants – Chutney Mary, Veeraswamy and Amaya – are part of the Masala World Group, popular with celebrities such as Gwyneth Paltrow, Reese Witherspoon, Jemina Khan, Fabio Capello , John McEnroe and Ryan Phillippe.

Masala Zone’s new Bayswater restaurant is now open to the public and is located at 75, Bishops Bridge Road, Bayswater, London W2 6BG. Tel: 020 7221 0055.

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