HALAL DIRECT LAUNCHES HOME DELIVERY SERVICE
(21 November 2004)

Halal Direct is a new home delivery service providing groceries which have been prepared in the Islamic way direct to Britain's 1.6 million Muslims. Claiming to be the first ever service of its kind., it will supply Bangladeshis and other Muslims living in Britain with the freshest, finest quality meat, fish and vegetables. The brainchild of Nurul Islam, an established businessman, Halal Direct is backed by Islam's Sylhet Foods, a wholesale foodstuffs company which imports and distributes specialist produce across the country.

He said of Halal Direct: "I realised there was a niche in the market for Muslim households who for convenience would like groceries delivered to their door; so I basically worked on that idea."

Nurul Islam is one of a growing breed of dynamic young entrepreneurs from within the Bangladeshi community who, with their energy and vision, are redefining what it means to be a businessman in Britain today. He arrived here aged 7, was brought up in London's Kings Cross, and later graduated in Computer Science. After working for several years as an IT consultant, Nurul Islam decided to take the plunge and go it alone. He said: "The day I made a decision to go it alone in business I knew I would face difficult challenges in my life but it has been worth it. I wanted my own business and that dream has come true but not without the hard work!"

Nurul's first business, Sylhet Foods was aimed initially at the Bangladeshi market. The total Muslim population in Britain is 1.6 million, of which 69 percent are from the subcontinent and 17 percent are of Bangladeshi origin. The Muslim population in London is 607,000, of which 24 percent are of Bangladeshi origin. With Bangladeshis owning over 80% of the Indian restaurant businesses around the country, Islam already had a strong client base with very specific needs which he could satisfy. Nurul soon achieved his goal of becoming the top supplier to the retail and catering trade and he now hopes to achieve the same level of success with his latest venture, Halal Direct.

For more information about Halal Direct, click here.

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