Young Asian Woman starts luxury designer shoe company
(25 February 2010)

Young Asian shoe designer Aruna Seth has created a luxury shoe company called 'Aruna Seth' shoes that now being favoured by A-List celebrities including Paris Hilton, Katherine Jenkins, Carrie Underwood, Geri Halliwell and Amanda Holden. Seth has even landed a guest spot in the TV series 'Gossip Girl', thanks to costume designer and 'Sex & The City' stylist Eric Daman. The designer claims her aim is to "build a luxury brand of shoes that stands the test of timel and for ladies to be wearing my shoes in 30 years time". Luckily for her, father Guru Seth is a self-made man who has built up a multi-million pound footwear company that is internationally renowned with offices in China, Russia, India and Italy.

Aruna Seth studied at London School of fashion and her background, combined with a passion for shoes (her personal collection has over 150 pairs) and a love of culture has all contributed to the 'Aruna Seth' brand. Faced with lacklustre options when satisfying the footwear needs of her bulging social calendar, socialite and new generation ‘It’ girl Aruna Seth set out “to design the most beautiful shoes in the whole world”.

Appealing to the inner-princess of her clients, the range of over forty timeless designs includes Swarovski embellished evening shoes, chic ballerina pumps and elaborate après ski boots. Handmade in Northern Italy six at a time, each design is embellished with diamante, taffeta frills or ornate bows to truly spoil. Adding an instant lick of glamour to any outfit, the brand has earned a devout following among those vying for Aruna’s elegant designs.